State Farm’s new commercial “Fire” features Packers QB Aaron Rogers giving another funny performance, this time with receiver Randall Cobb as his sidekick. The two are playing so tight at practice that Cobb says, “Bro, your stuff is on fire!” Rogers responds jokingly, “Somebody call the fire department!” The figurative turns literal later, but fortunately they have State Farm house and auto insurance to protect their losses. Hungry man’s Wayne McClammy directed “Fire,” via DDB Chicago.
The visual effects and grade provided by MPC were essential to the commercial’s punch line. Michael Gregory was VFX Supervisor, with Gizmo Rivera leading the 2D team and Clement Renaudin leading CG.
“Our scope of work was to add additional elements that could not be applied due to safety and practicality,” said VFX Supervisor, Michael Gregory. “In the fire spot, we practically burnt the car but we had to replace the house to modernize it. This was a mixture of 2D and 3D.”
Gregory also praised McClammy, a frequent MPC collaborator. “Wayne is great to work with, very direct and knows what he wants a shot to be. That makes my life very simple.”
Watch the humorous commercial below.