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Samsung, Charge

MPC and CHI lead a colossal beachfront charge for Samsung

MPC worked closely with Director Romain Gavras and CHI to guide a cast of hundreds in an impressive charge along a beachfront to showcase the incredible features of Samsung’s new television, which can be controlled with voice recognition and motion sensors. Featuring helicopters, Marie Antoinette, Maori warriors and a dinosaur to name a few, the spot required a huge amount of organization and intense attention to detail.

MPC VFX Supervisor Rob Walker led the VFX team and supervised the 2-week shoot in New Zealand. “The shoot was fantastic. There was a great atmosphere with such a huge cast and costume department. Working with Romain for the first time was definitely a highlight, he has a very cool approach to film-making and was very collaborative to work with.” Rob said.



Creative Agency


Production Company

Somesuch & Co


Romain Gavras

Creative Directors

Jonathan Burley/ Rick Brim

Art Director

Jay Phillips


Neil Clarke


Anthony Cox and Oli Egan

Agency Producer

Caroline Angell

Account Handlers

Christian Hinchcliffe and Ryan Colet

Media Agency


Media Planner

Erica Chen

Production Company Executive Producer

Tim Nash


Benoit Debie

Audio Post

Sam Ashwell @ 750mph


Jono Griffith @ Hagon



VFX Producer

Ian Luxford

VFX Supervisor

Rob Walker



VFX Team

Timo Huber, Jim Spratling, Luke Sikking, Christopher Antoniou, Fabian Frank, Tim Van Hussen Bala Krishnan, Gayatri Dhangar, Ragesh Ramchandran, S.Rajesh, Siva Kumar