For twenty years, British Arrows CRAFT has been championing, awarding and celebrating the innovation, bravery and artistry of those who craft moving images in advertising.
Following our 7 nominations across VFX, Animation, Colour Grading and Production, last night's glamorous ceremony saw MPC go on to collect a host of top awards.
The superb Paralympic film ‘We’re the Superhumans’ picked up an unprecedented number of Arrows, going on to win the coveted and overall ‘Best Crafted Commercial 2016’. Huge congratulations to the 4Creative team, Dougal Wilson, Blink, Final Cut and of course the guys and girls here at MPC.
Next in the winning line-up saw us collect GOLD in VFX for outstanding work on Activision, Call of Duty: Black Ops III, Seize Glory. Huge congratulations to everyone on this amazing result.
And to round off an exceptional evening, Jean-Clément Soret, our esteemed Creative Director of Colour Grading, took to the stage to collect SILVER for Best Colourist for his incredible work on Ikea, 'Wonderful Life'.
To all the nominees and winners - potentially nursing sore heads today - congratulations!
Follow highlights from the night at #BACraft16