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Milka, Biscuit Run



MPC Creative produce ‘Biscuit Run’ for Milka in partnership with Wieden + Kennedy Amsterdam, directed by Diarmid Harrison-Murray

With its charming cast of photo-real CG characters - who face the dangers of everyday household appliances - ‘Biscuit Run’ is crafted to feel like a high-energy film trailer for a board game. MPC’s team of VFX artists perfected the balancing act of creating emotion and expression in ceramic characters, while still achieving an extraordinary level of realism.

Gallery

Credits

Agency

Wieden+Kennedy Amsterdam

Director

Diarmid Harrison-Murray

Production Company

MPC Creative

Executive Creative Directors

Eric Quennoy, Mark Bernath

Creative Directors

Daniel Schaefer, Szymon Rose, Sebastien Partika, Edouard Olhagaray

Art Director

Riccardo Rachello

Copywriter

Mohamed Diaa

DoP

Mark Emberton

Executive Producer, Wieden+Kennedy Amsterdam

Michael MacMillan

Producer, Wieden+Kennedy Amsterdam

Magda Czyz

Executive Producer, MPC Creative

James Niklasson

Producer, MPC Creative

Johnny Blick

VFX

MPC Amsterdam

VFX Supervisor (2D)

Dirk Riesenfeld

VFX Supervisor (3D)

Graeme Turnbull

VFX Producer

Jason Bartnett

Grade

MPC

Colourist

Kai Van Beers

Sound Designer

Alex Nicholls-Lee @ Wave Amsterdam

Editors

Rigel Kilston, Arthur Ivens