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HP, The Wolf



Mark Gethin grades the first episode of HP Studios’ new promo series

In the first episode of HP’s new yearlong campaign, Christian Slater plays “The Wolf,” a creepy human manifestation of things that can go wrong with business’ technology. Most companies spend heavily on protecting their computers and networks from malware, but Slater warns: “Nothing is safe if your printers aren’t HP Secure.”

The eerie yet visually stunning four-part digital campaign came from a collaboration between HP, Giant Spoon and acclaimed director Lance Acord of Park Pictures. Exile provided the edit and Mark Gethin, Creative Director of Color Grading for MPC US, graded the episode.

Gallery

Credits

Director

Lance Acord

Production Company

Park Pictures West

Agency

Giant Spoon

Producer

Christian Busch

Editorial

Exile

Grade

MPC LA

Colorist

Mark Gethin

Executive Producer

Meghan Lang

Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson