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Audi Holiday Campaign 2018



MPC partners with Venables on heartwarming holiday campaign for Audi

The holidays can mean different things to different people: food, family, parties, presents. In this new campaign, Audi wanted to show the more human side of the season, shining a spotlight on the unsung heroes who are there for those who need them most at this time of year.

The moving campaign from Venables, directed by Park Pictures’ AG Rojas, shows a range of people helping the community in lots of different ways, each story told alongside classic holiday songs, and all featuring cars from the premium car range.

MPC handled the VFX for all six spots, turning the films that were shot over the summer months into a winter wonderland by adding snow and other winter effects. The “Pilot” spot also features a passenger plane created entirely in 3D.

MPC’s VFX Supervisor Patrick Ferguson, who has led previous projects for Audi, worked closely with the agency and director. He and the team provided creative solutions throughout the process to achieve the end result. This campaign also marks a continued partnership between MPC and Venables: we have worked with them on multiple campaigns including PlayStation’s “Bazaar” and other Audi spots including “Monster” and “Test Drive”.

Before and After Shots

Audi - Pilot

Audi - Nutcracker

Credits

Agency

Venables Bell & Partners

Director

AG Rojas

Production Company

Park Pictures

Venables

Executive Creative Director

Will McGinness

Creative Director

Erich Pfeifer

Producer

Dominique Anzano

Park Pictures

DP

Arnaud Potier

Executive Producers

Jackie Kelman Bisbee, Dinah Rodriguez

Line Producer

Sara D'Alessio

MPC

Creative Director

Michael Gregory

VFX Supervisor/2D Lead

Patrick Ferguson

Executive Producer

Lexi Stearn

Senior Producer

Bomyee Hwang

Producer

Abhinav Sharda

Production Coordinators

Stefani Na, Meghna Shetty

CG Lead

Julian Fitzpatrick

CG Lighter

Joey Silas

Senior Compositors

Rodrigo Jimenez, Rob Ufer

Compositors

Jon Rogala, Toya Drechsher, Kathleen Kirkman, Amresh Kumar, Stalin Balan, Bhushnam M

DMP Artists

Rocco Gioffre, Thom Price, Vamsi Krishna, Joyette Fernandes