MPC Creative set the tone for the 2017 AICP Next Awards presentation with a short opening film that was a visual representation of the prestigious competition’s search for new and unexplored forms of communication. Written, directed, produced and finished by the team at MPC Creative, the film stars a curious visitor to this world, treading the darkened streets of a nameless city at night, representing the Next Awards winners.
As the film unfolds, the visitor explores a set of recognizable urban landscapes made unfamiliar as he seaches. Remaining ambiguous behind his helmet, the figure serves as an avatar for the creative journey that all Next winners must take before arriving at their destinations.
A collaboration between MPC Creative’s New York-based Creative Directors Alan Bibby, Andrei Juradowitch and Rob Petrie, the opening was directed by Juradowitch and produced by Executive Producer Dan Sormani and Ryan Creighton, Head of Live Action Production. In addition to the opening title sequence, MPC Creative also created the entire package for the night, designing all the on-screen graphics and title cards for the event and the interstitial pieces that introduced the various categories and segments.
Alan Bibby, Rob Petrie
Christian Haberkern, Abby Chang, Daniel Uribe
Adrian Seery, James Tillett
Angela Foster, Shane Dolly
Jacob Fradkin, Francisco Fraga, Monica Manalo
Karen Weiss, Giulia Bartra