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adidas, Creativity Gets You Noticed

High-energy adidas spot from 72andSunny Amsterdam and Iconoclast’s Paul Geusebroek, with VFX by MPC Amsterdam

'Creativity Gets You Noticed', directed by Iconoclast’s Paul Geusebroek is a true global effort, with teams of VFX artists from our Amsterdam, LA and Bangalore studios collaborating to bring it to life. Dirk Riesenfeld, VFX Supervisor, says: “This is a cool ad with super high energy. We worked with brilliant creatives at 72andSunny Amsterdam – they had a clear vision, and were open to ideas."




72andSunny Amsterdam


Paul Geusebroek

Production Company


Executive Creative Directors

Stuart Harkness, Carlo Cavallone

Group Creative Director

Frank Hahn

Creative Director/Writer

Emiliano Trierveiler

Creative Director/Designer

Simon Schmitt


Max Goldman

Executive Producer, 72andSunny Amsterdam

Neil Henry

Producer, 72andSunny Amsterdam

Matt Marty

Executive Producer, Iconoclast

Charlotte Marmion


MPC Amsterdam

VFX Supervisor

Dirk Riesenfeld

VFX Producer

Kayleigh Dugdale, Gwenn Hardouin


MPC Remote Grade


Houmam Abdallah

Sound Designer

Ed Downham @ Wave Studios